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Maggie Macnab, author of Decoding Design, discusses her new book, her approach to design and her interest in symbology. 1 quote from Decoding Design: Understanding and Using Symbols in Visual Communication: ‘Designers need to recognize that, though their goal is to influen. . By Maggie Macnab Decoding Design: Understanding and Using Symbols in Visual. Communication (First Edition). Click here if your download doesn”t start.

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Ten subsequent chapters each introduced with a compelling illustrated plate by Joel Nakamura illuminate the subject by “bringing shape to meaning,” and vice versa by means of case studies, “deconstructions” of well-known logos, and depictions galore–all-the-while demonstrating how visual communication can “tap into the dynamic energy of the collective psyche.

Decoding Design Quotes

A designer’s must have. By deconstructing famous logos and other sample designs, you’ll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. Kindle Edition Verified Purchase. Macnab illustrates this phenomenon with beautiful accompanying photography of nautilus shells, seed clusters and plant cross-sections.

Keeps your interest on what could otherwise An extremely well thought off and really useful book on meaningful logo design and symbolism in graphic design in general. Macnab’s personal work, too, is uniformly appealing.

See and discover other items: References to the “mother circle” or the “virgin number” seven, however, detract from the occasional glimpses of hard science. We live in decocing culture that has become over processed and overwhelmed.


Book Review: Decoding Design, by Maggie Macnab – Core77

There was decoving problem filtering reviews right now. Account Options Sign in. We can’t afford to contribute to information junk Explore the Home Gift Guide.

One person found this helpful. Amazon Rapids Fun stories for kids on the go. The Higgs is the “god particle” not my term Please mscnab again later.

Which is to say, not very likely at all.

deoding Decoding Design will appeal to anyone interested in the “why” behind effective graphic design and communicative form-giving. If you are mqcnab seller for this product, would you like to suggest updates through seller support? Read more Read less. Perhaps, then, in a world where scientific fact and fiction are often confused or mistaken, it was not appropriate for me to begin with hyperbole about a project that far eclipses my limited understanding.

She goes on to describe the forms and shapes the reflect its meaning and how it has been incorporated into various designs. I, too, and glad that she covers process throughout, as I am a stickler for designers who resort to art-for-art’s-sake processes. Keep me signed in Cancel.

But, it’s a help in expressing our ideas, not generating them. Macnab also shares her own and other designers thoughts and process about the logos and other designs within the pages. I would like to have many professions, desugn only have the time and energy to be a designer, so I loved being able to explore other disciplines and demonstrate how we work from the same starting points—it always comes down to understanding the nature of things.


Check out pages from the book on VA’s website. There’s a lot of meat, but it’s not dried out. English Choose a language for shopping.

Author Maggie Macnab Discusses Using Symbols in Design

There’s no question that using the golden ratio as a starting point does indeed produce attractive forms. Just when you thought enrolling your kids in yoga and teaching them Japanese was enough, Sydney based firm, VA, has developed a coloring book for the artistically cultural elite. Alexa Actionable Analytics desitn the Web.

Each chapter also includes a variety of sidebars, like a discussion of color theory included for the number 3the Fibonacci sequence and the golden ratio 5and buckyballs 6. I’m embarrassed and this oversight has been corrected.

The turn of phrase “buying in” could mean ponying up enough coin to get a seat at a high stakes poker game or changing one’s mindset to encompass a radical ideology.

Which seems to go against the norm, which is too-often designated as “following one’s intuition” by designers lacking the proper research into the project they happen to be working on.