waste associated with our business, increasing recycling rates and promoting the. The measure will initially come in as a two-month trial starting in April and could be permanently rolled out after review. This cup is less expensive than other tumblers because its made with a lighter material and less. Starbucks has the potential to make a huge impact in consumer behavior by helping people to get in the habit of using reusable cups. Its a quality, low-cost option to enjoy your favorite Starbucks beverage. Since 1985 weve rewarded our customers with a discount when they bring in personal tumblers, and we have a goal to serve 5 of the beverages made in our stores in tumblers and mugs brought in by our customers. 2013 Report Update, to learn more about our work in encouraging the use of reusable tumblers read our. And Canada to encourage customers to use their own reusable mugs or tumblers for their beverages. By offering this option and providing our 10-cent discount, we hope to inspire you to bring your own cup, well provide the coffee. Games: Like the 12 days of Christmas game, Starbucks could offer a gamified experience for consumers to remember to bring reusable cups and offer prizes. We are working as a member of the Foodservice Packaging Institutes.
Starbucks has a social responsibility to offset the incredible amount of paper and plastic they use for their beverage cups. Although recycle signs appear on paper cups of coffee chain Costa, experts demolished the chain's claim its cups could be recycled in mixed paper recycling because they are coated on the inside with a thin layer of plastic called polyethylene. We have always struggled to move the needle on our customers use of personal tumblers above 2 of transactions.
However, due to a historical lack of demand for used cup material by the recycling industry, many dont have the infrastructure in place to handle collection, hauling and processing. Customers staying in a store can also request that their beverages be jd sports online discount code served in a ceramic mug. 1 Data sourced from the 2012 Foodservice Disposable Packaging Assessment and the environmental impact estimates were made using the Environmental Paper Network Calculator (more at percalculator. Paper Recovery Alliance and the Plastics Recovery Group to bringing solutions to scale and address common challenges. And if the cup gets grungy or stained, or you dont like the paint chipping off after youve used abused it, recycle it and get another one for a buck. Youll notice the mugs are much more prominently displayed near the POS in our new store designs. To help them help us, we offer a 10-cent discount in the.S. Our approach is to not only provide customers with cup choices for their beverages, but to also collaborate with others to create locally relevant improvements in the recycling infrastructures of communities where we operate. I work across the street from a Starbucks and I drink a ton of iced tea throughout the day. Additionally, in our stores operating in leased spaces, our ability to provide recycling for our customers is often dependent upon landlords who control the waste collection and decide whether or not they want to provide recycling.